Creating iOS apps begins with clarity about the audience, the app’s purpose, and the scenario the initial release must address. A robust discovery phase helps outline the MVP scope, select an appropriate architecture, and steer away from features that seem impressive on paper but don't enhance actual usage.

After the foundation is in place, attention moves to how the interface behaves, performance, and stability across iPhone models and iOS releases. Uniform navigation schemes, meticulous state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable following the App Store release.